There are certain things to be remembered during the building, implementing or optimization of a website that everyone should consider. One of such form is cloaking. These techniques are strongly prohibited by prominent search engines today. Cloaking should be avoided at any cost and in any form. As you will read on, we’ll discuss different methods and why should we avoid cloaking. Before that, let’s have a brief about the term. Cloaking is a technique which delivers a certain set of search to the search engine, while delivering completely other set pages to the viewer at the same time. There are numerous ways of cloaking. Although, some will tell you the other way around while most people say that the effective way of cloaking is with the use of IP address delivery software. This subject is a very controversial topic in terms of SEO in Dubai and has always been a great concern for many daily viewers.
Cloaking software which uses IP address to deliver pages to viewers consist of sophisticated complex programs built within them. Basically, they bypass that search providing another page to the user. We will look at some explanation on how these cloaking programs work to lead such results. When a user requests or searches a specific keyword or webpage, these software’s compare the actual IP address of the requesting party, i.e. user to a database of known IP address from search engine spiders. If the IP address matches with that of the user, it provides a particular page which matched within the list of spiders. These pages are normally ranked above for that particular search engine just in order to obtain high visibility. On the other hand, if the software does not find a match on the list, the search engine directs that particular search to another page appropriate for humans, automatically assuming that the user is human.
Since, most used search engines constantly change their IP address today in an effort to reduce cloaking, so one can imagine that if these databases are not updated and kept properly, they will quickly become superseded, thereby making such cloaking programs completely inadequate with time. Ethically, most search engines strictly hate use of cloaking programs or any such similar ongoing and they categorically mention them in their terms of use. But Google has been one such strong opponent to any form of cloaking. In the present day, Google can take strong actions penalizing that site which shows up ‘cloaking website’ after discovering. They could take actions ranging from temporary to permanent cancellation of their index list or simple banning.
The basic reason behind the scene is that every search engine feels that they should be delivered the same webpage that a human wants to see to develop a better understanding between the search engine and the user. Web page that are normally seen by human at a search could result viewers stick reading and to it. Many search engines also feel that use of cloaking software is effectively just ‘spamming the index’. While some may not agree with this, but when you don’t have any other option than just to agree with their point of view to get your site indexed by them, you do it. Thus, always build your site in such a way that has lots of valuable content for all your viewers and make sure that search engine gets the same page as a human does. Go to this website for more information in this regard.
